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Susanna Cole

AI in the inbox

Consumer Behavior

The ecommerce features shoppers say drive conversion (and the one marketers underrate)

Inside Retail Club AI Festival: the human side of AI in retail

Marketing Strategy

2026 holiday readiness playbook

Marketing Strategy

Person explaining information to a team member

Designing the AI-native marketing organization

Marketing Strategy

The AI Ready Brand Guide

Marketing Strategy

The Intent Divide

Marketing Strategy

Woman in retail analyzing inventory

5 unexpected ways tariffs are affecting retailers (and 10 actions you can take next week)

Marketing Strategy

Spread of pages from the 4 ROI opportunities hiding in plain sight tipsheet.

4 ROI opportunities hiding in plain sight (and how to unlock them)

Marketing Strategy

Picked For You

Aerial of people at the beach

Leverage Predictive Intelligence to determine which audience to engage

“What do you have for predictive?” This is one of the top questions we get…

Email vs. SMS vs. social: which channels consumers prefer for hearing from brands

Email is the channel consumers most prefer for hearing from brands, chosen by 82%, followed…