Return to All Resources The email marketer’s guide to Google Postmaster’s new compliance page 3 Minute Read Deliverability Email Marketing Recommended for you Mastering email through deliverability and subscriber lifecycle management Google and Yahoo unveil new email sender requirements: What you need to know IP warming best practices for enterprise brands Steve LunnissHead of Deliverability, Cordial In the realm of email marketing, understanding your deliverability is key to your success. No matter how great your content or how irresistible your offers are, if your emails don’t reach the intended recipients’ inboxes, your efforts are in vain. That’s why any tool or feature aimed at improving and/or simplifying email deliverability is welcomed. Enter the new Google Postmaster compliance page — a helpful addition to Google Postmaster Tools that simplifies how you obtain your compliance data in all the important areas. What is Google Postmaster? Before we delve into the latest update, let’s quickly recap what Google Postmaster is all about. Google Postmaster Tools is a free service provided by Google that offers insights into a sender’s email performance within Gmail. It provides data on delivery errors, spam reports, sender reputation, and more, allowing senders to identify and address issues that may be affecting their email deliverability. The importance of compliance Compliance with email industry standards and best practices is crucial for maintaining a good sender reputation and ensuring inbox placement. Failure to comply with these standards can result in emails being filtered as spam or even blocked outright by email providers like Gmail. The new compliance page The new Google Postmaster compliance page is designed to help senders better understand and adhere to Gmail’s sending guidelines and policies. It provides a comprehensive overview of a sender’s compliance status, highlighting key issues that could impact deliverability. Features and benefits 1. SPF and DKIM authentication Ensure that your emails are properly authenticated using SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail), reducing the likelihood of them being flagged as spam or phishing attempts. 2. From header alignment Verify that the “From” header in your emails aligns with the DKIM signature, enhancing trust and improving inbox placement. 3. DMARC authentication Verifies that your DMARC (Domain-based Message Authentication, Reporting, and Conformance) record is present and correct. 4. Encryption Pass/fail result letting you know whether your emails are encrypted in transit, safeguarding sensitive information and enhancing security. 5. User reported spam rate Lets you know if your user reported spam rate is below the acceptable threshold. 6. DNS Records Verifies your domain’s DNS A and PTR records. 7. One-click unsubscribe Coming soon – there are no published details on this but we assume this will be a pass/fail if your email header has a RFC 8058 compliant one-click unsubscribe or not. 8. Honor unsubscribe Coming soon – again there are no published details but we would hazard a guess that this will monitor whether or not senders continue to email recipients after they have requested unsubscription. How to access the compliance page Accessing the compliance page is simple for senders who are already using Google Postmaster Tools. Look for the text link at the top of your Postmaster tools homepage: Our best content to your inbox, every month Picked For You Article iOS 15 brings enhanced email privacy features: 6 things marketers should do today As of late September, Apple launched iOS 15, the latest version of their software. Since… Article Strategies to win with post-purchase emails Although acquiring a customer and activating them might be the hardest part for marketers, following… Future-thinking brands choose Cordial to drive record-level customer engagement and revenue growth Get a demo