Powering global conversations with international SMS

Cordial SMS has always been personal—now, it’s global.

We’re thrilled to announce the global expansion of Cordial SMS to over 23 international markets, including Mexico, Canada, the UK, and EU, and select APAC countries. With this update, global enterprise brands can now create personalized, scalable, and fully compliant SMS experiences—at the same speed, scale, and strategic sophistication they’ve come to expect from Cordial.

Why global SMS, why now?

Today’s modern customer expects brands to deliver real-time, consistent, and contextually relevant experiences—anywhere, on any device. And no channel delivers that connection quite like SMS.

• 90% of texts are read within 3 minutes
• SMS open rates average 98%, with 6–8x higher engagement than email
• SMS delivers 10x more value per opt-in compared to email
  

SMS isn’t just another marketing tool—it’s the preferred communication channel for consumers aged 18-36, and a critical component in any omnichannel strategy. And with 72.9% of online purchases happening on mobile, it’s clear that mobile-first doesn’t just mean responsive—it means relevant, personalized, and immediate.

Use cases that go beyond borders

Cordial SMS empowers brands to meet customers where they are—literally and figuratively. Here’s how global enterprise marketers are already thinking about SMS across regions:

• Localized offers: Automatically trigger region-specific promotions or flash sales to drive urgency in local time zones.
• Abandonment recovery: Remind international shoppers of items left in their cart with dynamic product recommendations tailored to local availability.
• Transactional messaging: Confirm orders, notify shipping updates, and handle customer service inquiries across languages and currencies.
• Re-engagement campaigns: Win back lapsed customers globally with personalized incentives based on previous purchases and behavioral history.
• Loyalty journeys: Enroll users into SMS-driven loyalty programs with location-aware content and gamified engagement.
• One message, many countries: Send one SMS campaign instantly to multiple countries using customizable alphanumeric sender IDs
  

With Cordial Edge™ AI, marketers can enhance every touchpoint—predicting purchase propensity, optimizing send time per contact, and identifying channel preference across geographies. Built on a flexible data infrastructure with full historical retention, Cordial Edge adapts in real time to shifting behaviors, enabling smarter orchestration at scale. Marketers can now intelligently prioritize high-intent global audiences, personalize product recommendations by region and affinity, and optimize delivery times down to the individual, ensuring SMS messages arrive not only in the right time zone, but at the right moment. 

Built for global scale, designed for enterprise marketers

This global expansion of Cordial SMS goes far beyond enabling international delivery—it’s built to support the unique needs of enterprise marketing teams operating at scale. With turnkey support for region-specific configurations, Cordial empowers teams to launch campaigns with speed and confidence in over 23 markets. Native support for compliance frameworks like TCPA, CTIA, GDPR, and HIPAA, plus compliance features such as quiet times and custom keyword configuration, ensures that global growth doesn’t come at the cost of regulatory risk.

Marketers can personalize every message using real-time behavioral data and custom events, while measuring ROI with precision through branded link tracking, keyword replies, and integrated UTM attribution. From day one, Cordial simplifies onboarding with hands-on carrier setup, dedicated support, and flexible senderID options (including branded/alphanumeric, long, short, and vanity short codes). And with a competitive global pricing model and the ability to unify SMS alongside email, push, and mobile messages, Cordial delivers global messaging that’s as seamless as it is strategic.

Ready to go global with SMS?

Whether you’re scaling into new markets or deepening relationships with existing customers around the world, Cordial SMS is your passport to more meaningful, measurable moments—delivered instantly, anywhere your customers are.

Learn more at Cordial.com/sms or speak to your Client Success Manager to get started with international messaging today.