Transform your customer relationships with a new approach to marketing data

Your brand has to connect with customers on a personal level. Deep personalization builds relationships, fosters loyalty and increases engagement and conversion rates by making customers feel valued and understood. 

Not surprisingly, achieving this level of personalization isn’t easy. But with advanced data capabilities, marketers can easily manage cross-channel experiences, craft customized content and precisely segment their audiences, ensuring every interaction is meaningful and impactful.

It’s a new approach to marketing data — one that embraces flexibility, real-time integration and a holistic view of customer identity. And to unlock the full potential of your data, you need a platform that seamlessly integrates these elements, empowering you to deliver truly 1:1 personalized customer experiences at scale.

Common challenges in leveraging marketing data

Marketers typically encounter obstacles that keep them from fully tapping into all of the data they need to create personalized experiences. These pain points create barriers to effective customer engagement — and they tend to rear their heads when data is siloed inside the walled gardens of legacy marketing clouds.

1. Costly, external ETL processes

Third-party extract, transform, load (ETL) processes can be powerful tools for combining data from multiple sources, but they come with challenges. External ETLs can be time-consuming and costly, often complicating the integration of diverse data sources and slowing down the process of creating a unified view of the customer. This complexity limits marketers’ ability to fully leverage all available data for personalized campaigns.

2. Lack of real-time data

Without native real-time data capabilities, marketers struggle to send personalized triggers based on the latest customer interactions and behavior. This delay prevents timely and relevant communication, reducing the effectiveness of marketing efforts.

3. Single view of the customer

Identity resolution often relies on third-party solutions to connect and match user behaviors, adding extra costs and complexity to marketing operations. This can slow down processes and make it difficult to integrate disparate identifiers from all channels into one master customer profile, ultimately hindering the ability to deliver a seamless customer experience.

What does a new approach to personalization look like in action?

To harness your data’s full potential and reach true 1:1 individualization, you need to tackle marketing data challenges head-on with advanced, integrated solutions. 

Cordial’s platform empowers you to use your data without restrictions. You can streamline workflows, gain deeper insights into customer behavior and deliver highly personalized experiences at scale.

1. Ingest data seamlessly

To effectively personalize your messages, you need to use data from multiple sources without the restrictions that an external ETL presents. Cordial’s native ETL solution is designed to transform and modify any data, whether structured or unstructured, from any source. 

With an ETL built directly into the platform, you save time and money while eliminating the need for third-party tools to handle the heavy lifting of data integration and movement.

2. Integrate with any data source

The ability to seamlessly integrate data from various sources can make or break personalized marketing. Cordial’s platform is designed to integrate with any data source, regardless of its schema. This flexibility ensures that all customer data can be unified and used for personalized marketing efforts. 

With our universal connector, you can connect with any third-party application that offers an API within minutes and a few clicks. You can set the desired data frequency, and map the data exactly how you need it, bypassing the cumbersome process of creating and testing APIs. 

3. Personalize messages in real time 

You need the ability to personalize messages in real time to deliver thoughtful and relevant communications. Cordial’s real-time streaming capability ensures that all data is available for personalization at the time of send, enhancing engagement and conversion rates.

With Cordial, you can action all your data, including user behavior, purchase history and product information, to drive 1:1 personalized interactions across any channel. Leveraging AI-driven models, Cordial predicts the right channel, send time, frequency, and products to ensure every interaction is highly relevant and impactful.

4. Unlock a more complete view of customers 

Understanding and engaging with your audience requires accurate identity resolution. Cordial’s native identity graph, Identity+, helps identify your anonymous traffic, eliminating the need for costly third-party solutions. By consolidating identity resolution with our platform’s other capabilities, such as cross-channel messaging and CDP functionalities, Cordial delivers a seamless experience and unlocks speed and cost savings.

Identity+ leverages advanced matching algorithms to connect anonymous interactions with known customer profiles, providing a more complete view of each customer. This enables you to identify and match more of your anonymous customers to create more opportunities to trigger relevant, behavioral-based messages. As a result, you can drive higher demand and maximize your marketing effectiveness and revenue potential.

Embrace a new data approach with Cordial 

At Cordial, we encourage, educate and inspire our customers to fully leverage all of their data. Our platform is designed to unify all of your customer data to personalize every message and respond to what your customers do in real time. Orchestrate campaigns, triggers and automation across email, SMS and mobile apps at a massive scale. This is what sending a better message looks like.

We believe data is the fuel that powers personalization, and it’s the rocket engine that Cordial sits on. Cordial offers the liberty and freedom to use any data without restriction — all in an open and easy-to-use platform. 

Request a demo to learn more about how Cordial can transform your marketing strategy.