A decade of innovation and transformative growth

Last year was transformative for Cordial as we celebrated our 10th anniversary and achieved remarkable milestones across the business. From groundbreaking AI advancements to strategic leadership expansion and record-breaking performance, 2024 set new standards for what’s possible in marketing technology. Here’s a look at our journey through the last 12 months.

By the numbers

• Named a “Strong Performer” with highest possible scores in 6 categories, including AI and Vision, in The Forrester Wave™
• Ranked among the top 500 software companies on the 2024 Inc. 5000, an annual list of the fastest-growing private companies in America
• Set new records on Black Friday and Cyber Monday:
  • Email: 24.88% year-over-year increase
  • SMS: 495% year-over-year increase
  • Push: 26% year-over-year increase
• Earned 10 G2 badges across 4 categories, including Momentum Leader and High Performer
• Recognized by Comparably for Best Leadership and Happiest Employees, ranking in the top 5% for gender and diversity, scoring with an A+ culture rating

Cordial Edge™ AI impact

Early adopters of Cordial Edge, our bespoke AI technology purpose-built for retail brands, have seen significant benefits: 

• Tillys drove a 48% increase in purchases and a 38% boost in revenue through Cordial Edge AI-powered product recommendations, showcasing the transformative impact of personalized strategies.
• Edible Arrangements experienced a 118% revenue lift by A/B testing dynamically generated Cordial Edge product recommendations against static sets, demonstrating the power of tailored customer experiences.
• SNIPES achieved a 3.2X increase in revenue during a recent campaign using Send Time Optimization, which also delivered significant spikes in orders and revenue on weekend sends. 

Industry recognition

• Recognized as “one to watch” in Snowflake’s 2025 Modern Data Stack Report
• Named Strong Performer in The Forrester Wave™ Email Marketing Service Providers, Q3 2024, Q3 2024 
• Debut appearance in 2024 Gartner Magic Quadrant for Multichannel Marketing Hubs as a Niche Player

Enterprise client partnerships

Cordial continued to attract industry-leading brands in 2024, including: 

• PacSun successfully migrated their complex messaging program in just 38 days—less than half the industry standard—while seamlessly transitioning over 100 automations
• Realtor.com® selected Cordial to power their highly personalized marketing campaigns, leveraging our platform’s real-time data capabilities

Executive leadership expansion

2024 saw significant growth in our executive team with three strategic hires:

• Jay Li as Chief Financial Officer, bringing expertise in scaling operations and driving financial strategy
• Chelsea Williams as VP of People and Culture, fostering our award-winning culture and talent development
• Julien Sauvage as Chief Marketing Officer, leading our go-to-market vision for AI-powered solutions

Cordial also launched a strategic advisory board. This collection of industry leaders from PacSun, eBay, Gap, Solo, Minted, and more advises Cordial executives on how best to capitalize on growth opportunities and tackle emerging challenges.

Team culture and celebration

As a remote-first company, we prioritize meaningful connections:

• January –  Team Kick Off in San Diego celebrated our “Go For Launch” theme, setting goals for the year ahead
• March – Celebrated International Women’s Day with an inspiring panel of industry leaders
• September – Team Recharge brought 100+ Cordialites together for collaboration and connection (and a side of relaxation)
• November – Celebrated our 10th birthday with custom-designed commemorative t-shirts, marking a decade of fostering meaningful connections

Looking ahead

As we enter our second decade, Cordial remains committed to helping brands send better messages and create more meaningful customer connections. Our success is built on the relationships with our clients, the dedication of our team, and our relentless focus on innovation.

We’re deeply grateful to our clients, partners, and the entire Cordial team for making 2024 an exceptional year. The best is yet to come!