Staying customer obsessed in rapidly changing times

Now more than ever, marketers must stay true to their brand and customer value proposition. By listening to their customers and responding with empathy and honesty, customer-obsessed brands will succeed in thriving and challenging times alike. In this practical, actionable webinar, guest speaker Shar VanBoskirk, VP and Principal Analyst at Forrester, and Abby Borden, Sr. Director, Marketing at Cordial discuss the strategy and framework of a customer-obsessed enterprise, how customer obsession helps brands respond in rapidly changing times, and recent examples of customer-obsessed marketing during the COVID-19 pandemic.

Customer Obsession Webinar