Return to All Resources Organizing your marketing tech stack 1 Minute Read Marketing Strategy Recommended for you Cordial achieves AWS Retail Competency status How to choose an enterprise email service provider (ESP) that you’ll love Using push notifications to push brand loyalty and customer engagement CordialSend a better message. Kobie Fuller, managing partner at Upfront Ventures and one of Cordial’s board members, produced this piece on modern technology stacks: Figuring out how to organize your marketing stack is almost like putting together a 1,000 piece blank jigsaw puzzle — impossible. A Q1 ’17 survey by CMO Council and RedPoint Global revealed only 3% of respondents felt all of their automation, engagement and deployment tools were fully connected, with data, metrics and insights traveling freely between different technologies. This stat was staggering to me. Rather than just sit on my hands I’ve put together this infographic, which will help marketers better make sense on how to potentially organize these tools and get closer to achieving cross-channel marketing nirvana. Our best content to your inbox, every month Picked For You Article Leverage loyalty programs to unlock zero-party data and drive growth Loyalty programs have long been a staple of many brands’ customer retention strategies. The promise… Article The rise of in-app messaging for brands Mobile apps for major brands are increasingly popular. And as they become more common, more… Future-thinking brands choose Cordial to drive record-level customer engagement and revenue growth Get a demo