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Organizing your marketing tech stack

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Ben Thiefels

Kobie Fuller, managing partner at Upfront Ventures and one of Cordial’s board members, produced this piece on modern technology stacks:

Figuring out how to organize your marketing stack is almost like putting together a 1,000 piece blank jigsaw puzzle — impossible.

A Q1 ’17 survey by CMO Council and RedPoint Global revealed only 3% of respondents felt all of their automation, engagement and deployment tools were fully connected, with data, metrics and insights traveling freely between different technologies.

This stat was staggering to me. Rather than just sit on my hands I’ve put together this infographic, which will help marketers better make sense on how to potentially organize these tools and get closer to achieving cross-channel marketing nirvana.