The end of generic marketing: Flexible data, embracing AI, and superior professional services

Remember when “Dear [FIRSTNAME]” felt cutting-edge? We’ve come a long way, but true personalization remains out of reach for most brands. Marketers were promised tools that would make their jobs easier and more effective. Instead, they often find themselves juggling a dozen disconnected platforms, trying to make sense of data scattered across countless silos.

There are three game-changing themes that are reshaping the martech industry: AI that truly enhances human capabilities, customer service that’s genuinely strategic, and data flexibility that turns information into action. Cordial is challenging the status quo with these themes and creating a fundamental shift in how brands understand and engage with customers. The future of marketing is here, and it’s more exciting – and more human – than you ever imagined.

Data flexibility: The foundation of personalization

The dream of true 1:1 marketing has been around for decades, but legacy marketing clouds and data silos have kept it out of reach. Data flexibility is the cornerstone of effective marketing. It’s not just about having access to data from any source; it’s about being able to collect, integrate, transform, and use that data in real-time across all your marketing efforts. This is where Cordial shines, with our advanced data collection capabilities, built-in data transformations and universal connector that simplify integrations with any source. “Reference customers love that Cordial integrates so easily with other technologies,” noted The Forrester Wave™: Email Marketing Service Providers, Q3 2024. 

The era of isolated point solutions is over. Forward-thinking brands are seeking consolidated solutions around integrated data, orchestrated multi-channel messaging, and customer identity resolution – all while flexibly adapting to each brand’s unique tech stack.

AI: Beyond content creation

While many vendors are touting AI capabilities, it’s crucial to understand that AI’s true potential in marketing goes far beyond mere content generation. At Cordial, we believe that AI should enhance marketers’ productivity and drive tangible business value.

As noted in The Forrester Wave™: Email Marketing Service Providers, Q3 2024, “Cordial’s AI outshines other vendors’ by enhancing marketer productivity and email value, not just creating content.” Our top-rated vision and AI approach focuses on empowering marketers to work smarter, not just automate tasks or generate content. By leveraging AI to analyze vast amounts of message and customer data, we enable marketers to uncover deep insights and deliver truly personalized experiences at scale. This isn’t about replacing human creativity – it’s about augmenting it with data-driven intelligence.

Moreover, we’re using Cordial AI to understand – understanding your customers, your messages, and you, the marketer to drive better results. This human-centric approach to AI empowers platforms to engage marketers in more meaningful ways, fostering a connection that goes beyond traditional data points to enhance user experience and achieve business objectives effectively. This level of sophistication is what sets apart truly effective AI implementations in marketing.

Strategic services: The human touch in an automated world

In a world of automation, we believe that AI cannot replace the human expertise, strategic guidance, nuanced understanding and relationship-building capabilities of a seasoned professional services team.

Cordial’s approach to customer service goes beyond traditional support. We provide a full spectrum of professional services, with cross-functional experts driving rapid and precise implementations, offering strategic consultation, and proactively anticipating needs. This white-glove service is not just a nice-to-have – it’s essential for enterprises focused on driving real business results.

Our commitment to service excellence, in our opinion, has not gone unnoticed. As Forrester Research shared in the Forrester Wave™, “Cordial’s values, transparent pricing, flexible technology, professional services model, and customer-informed development roadmap deliver…” This human-centric approach has earned us top scores in customer satisfaction and made us the preferred choice for enterprises seeking true partnership.

Cordial’s industry-leading services team builds loyal partnerships through human conversations that AI simply can’t match. They tailor strategic guidance forged from experience, understanding each brand’s unique objectives and context. 

In the coming months and years, it’s clear that success will hinge on the ability to harness AI intelligently, provide strategic human guidance, and maintain ultimate flexibility with data. At Cordial, our dedication to these principles is unwavering. We believe this is reflected in The Forrester Wave™, which recognizes ‘Cordial’s strongest current offerings are its integration, AI, and agency services.’ We are committed to maintaining our leadership in these areas, helping brands build strong customer relationships and send a better message.”    

As you evaluate your marketing technology stack and strategy, consider how these three pillars – AI, strategic services, and data flexibility – align with your goals. The future of marketing is here, and it’s more personalized, more intelligent, and more human than ever before.

Get instant, form-free access here to The Forrester Wave™: EMSPs and discover why Cordial was named a Strong Performer.