With more marketing teams focused on reaching audiences across multiple channels, specialist roles like email marketers are broadening. There’s no denying email as a messaging channel is an efficient and cost-effective way to reach a broad audience—you can easily segment lists, capture data, measure results, and optimize strategies.
As a marketer who understands the world of email, you’re uniquely positioned to bring value to your organization when it comes to mobile app messaging, too. Think of mobile apps as an opportunity for your most loyal customers (an even more ardent subset of your subscriber list) to interact with your brand on a one-to-one basis. This guide contains advice for email marketers from mobile app experts on how to send a better message as you get started on your mobile app program.