Discover your company's personalization maturity level

Take our interactive assessment to find out where you are ahead of the curve while uncovering areas you can improve upon to take your program to the next level.

Assess your Company

Introducing the Personalization Self Assessment

Effective 1:1 personalization requires more than just a technology acquisition. Moving away from a batch-and-blast mentality in favor of tailored communications is a complex and nuanced process that starts at the top and permeates every aspect of the business. It requires that organizations change the way they build teams, manage data, and execute campaigns.

People

Digital transformation begins with leadership buy-in, because effective personalization requires an organization-wide mandate. Budget must be allocated, teams must be assembled and trained. Without the necessary resources and a clear strategic vision, 1:1 personalization will not be possible.

Process

There are many internal processes associated with customer facing communications. Data ingestion, data processing, message creation and approval, testing; the list is long. Many of these processes will need to be rearchitected to support 1:1 personalization. Overlooking this crucial step will result in frustration and headaches for the team.

Platform

The final piece of the puzzle, and probably the most obvious is your platform. You need a marketing technology platform that can ingest data from anywhere in your technology stack, process it in real-time, and leverage it to build 1:1 messages for your customers.

1:1 personalization is no longer a “nice to have”

It’s no secret that today’s shoppers expect brands to tailor promotions and communications to their preferences and shopping habits. In fact, according to Gartner Research by 2018, organizations that have fully invested in all types of online personalization will outsell companies that have not, by more than 30%.

Simply put, personalization is no longer a “nice to have,” it is a requirement.

Build the foundation for true 1:1 personalization

Learn what it takes to transform your cross channel messaging strategy from batch-and-blast to individualized customer experiences.

Assess Your Messaging Strategy