Sr. Director of Client Partnerships
Christy leads the Client Partnerships team at Cordial, where she helps clients transform and leverage their marketing tech and data to create tailored customer experiences. A veteran in the digital marketing space, Christy has partnered with some of the biggest global brands in retail, CPG and financial services. Clients like Visa, Coca-Cola, US Bank, Macy’s and Eddie Bauer have leveraged her expertise to develop and launch incredible and effective lifecycle marketing, loyalty and retention programs.
The hidden signals holiday data can’t see: Why emotional intent is the next frontier
From attention to intention: Why listening is the real superpower this holiday season
Retail readiness 2025: Testing, targeting, and AI that delivers
Modernizing your messaging programs (without the overwhelm)
Transform your BFCM shopping surge into 2025 revenue
Holiday 2023 predictions to inform your marketing strategy
From seasonal shoppers to loyal customers: 11 tactics for post-holiday activation
How to use data to strike the right promotional tone with your customers
11 tips for post-holiday customer activation
What marketers can do now to meet customer expectations in 2023
Best practices for email welcome series in retail
High-impact opportunities to focus on in 2022
Play by the rules: A quick guide to SMS marketing compliance
The nuts and bolts of SMS marketing
5 tips to jumpstart your SMS marketing
Level up your email welcome series with these 12 best practices
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