Return to All Resources Welcome email examples from leading brands 4 Minute Read Automation Campaigns Email Marketing Recommended for you How to embrace kindness in your brand messaging Inspirational talks on how to send a better brand message Empathy for the holidays: Why personalization matters in marketing CordialSend a better message. They say you never get a second chance to make a first impression. So how do you make the impression that’s best for your new customers? The best welcome emails are like a welcome into your home. They should be warm and express gratitude. They should also be informative, clearly explaining what the customer gains from this new relationship. At this point, you’ve already won the customer’s interest, so follow through to keep them happy. Welcome email examples from top brands Domestika In this welcome email from Domestika, the creative community brand covers the three essential points for a welcoming email: 1) They briefly present their services and courses. 2) They offer discounts (read: value). #3) They invite the user to provide data by filling in their profile. See full example. Trello Trello’s welcome email is powerful because it’s brief. It removes all clutter, offering just a single sentence to explain what it is. Then, they provide resources to help the new member be successful and start working. See full example. Wix Just when you thought the welcome email couldn’t be simpler, here comes Wix. The email simply encourages you to create a website with a single line of text: “It’s Your Time to Create.” The CTAs are short and compelling. See full example. Indeed Indeed not only provides a description of the services and resources they offer but also provides a brief checklist to guide the user’s onboarding. They also include a widget to get customer feedback on the email. See full example. Disney+ Disney enchants its customers through stories, both on-screen and in this welcome email. The images are compelling, the copy is tight, and the value is clear. See full example. Airbnb A picture is worth a thousand words, and Airbnb’s welcome email is a beautiful representation of that. They pair their stunning photos with value-filled, captivating text. And the focus is squarely on the community, which is what makes the app so special. See full example. AllTrails AllTrails starts the user’s journey with a quick, comprehensive tour of their app features. They offer a glimpse of the outdoor life they help their users achieve (and they nail their CTAs). The email is simple and visual. See full example. The New Yorker At nearly 100 years in print, The New Yorker magazine is famed for its tradition of quality. That extends to their welcome email and their classic illustrations and simple, crisp text. It starts with gratitude and offers a subtle upsell at the end. See full example. Headspace Headspace’s welcome email is as zen as you’ll be after using the app. Pastel colors, affectionate text, and great use of white space create a clutter-free feel. Readers are called to the main benefits of the platform and are empowered to start their meditation journey. See full example. Google Google’s welcome email for the Home Mini focuses clearly on value. It offers suggestions for how to set up the Mini, integrate it with your home, and what to say. The email packs a punch precisely because it solves a problem. See full example. More examples in our email campaign series: Article: 5 popular email drip campaign examples Article: Abandoned cart email examples Article: Best practices for email welcome series in retail Article: Browse abandonment email examples Article: Holiday email campaign examples Article: Post-purchase email examples Article: Recommendations email examples Article: Retention and win-back email examples Create personalized welcome emails that help and inspire Marketing is most useful when it offers value. That’s true of welcome emails, too. Impress your new customers by showing them what they get with their purchase or membership, and how to best use it. Cordial can help ensure your welcome emails hit the right note. Request a demo today. Our best content to your inbox, every month Picked For You Article How to overcome top challenges for customer-centric personalization Bypassing customer-centric personalization is not simply a matter of missing out on an advantage: It… Article Nearly half of Gen Z, Millennials to rely on “buy now, pay later” this holiday season As shoppers stretch their holiday budget, a survey of 1,000 consumers from the customer service… Future-thinking brands choose Cordial to drive record-level customer engagement and revenue growth Get a demo